Multimodal Advertising Analysis and Creative Content Generation using Anthropic Claude 3 on Amazon Bedrock

Explore Anthropic Claude 3 foundation models’ sophisticated vision capabilities to perform multimodal advertising analysis and develop new creative content.

Recently, I had the privilege of presenting my talk, “Evolving Generative AI Architectural Patterns: AdTech, MarTech, and Advertising Agencies,” to a large group of industry business and engineering leaders. I introduced nine evolving industry-specific Generative AI architectural patterns as part of the talk. In this post, we will explore two complementary architectural patterns, one for deriving insights from existing marketing and advertising content using generative AI and the other for developing new creative concepts from that analysis and related data using generative AI.

Architecture 1: Deriving Generative Insights

The first architecture highlights the ability of vision-capable models, like the Anthropic Claude 3 family, to understand and analyze uploaded documents and images in addition to text-based prompts. Prompts can be stored in a Prompt Library along with human feedback. Guardrails for Amazon Bedrock, still in…