From Prediction to Persuasion: Creating Personalized Marketing with Amazon SageMaker AI and Amazon Nova Generative Foundation Models on Amazon Bedrock

Learn to transform consumer purchasing predictions into personalized marketing assets by combining traditional machine learning with AI-powered content generation.

Introduction

In this post, we will learn how to combine traditional machine learning models prepared, built, trained, and deployed on Amazon SageMaker AI with Amazon Nova, the latest state-of-the-art generative foundation models available on Amazon Bedrock. Using these AI and ML capabilities, we will predict and target consumers with a high propensity to purchase electronic products during the Holiday season. Although this post demonstrates text-based personalized digital marketing, the workflow can easily be extended to digital advertising, including using Amazon Nova Canvas and Amazon Nova Reel to incorporate generated images, videos, and other graphic elements.

We will discover how to use Amazon SageMaker Canvas, which allows us to use machine learning to generate predictions without needing to write any code. We will import and prepare our training dataset from…