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Creating Compelling Product Advertising Images with Amazon Nova Canvas Generative AI Model
Combining traditional digital imaging techniques with generative AI to create compelling product shots using the latest state-of-the-art Amazon Nova Canvas image generation model
Introduction
Individual product shots, group product shots, close-ups and detail shots, hero shots, packaging shots, lifestyle shots, e-commerce shots, and even social media shots — many different types of professional product photography are used across dozens of advertising channels today. Capturing all the potential product variations in a single photoshoot is challenging and likely cost-prohibitive. So, how do we extend the value of a limited number of creative assets to reach more consumers across more channels while keeping our production budgets down?
In this post, we will explore Amazon Nova Canvas, a state-of-the-art image generation model that, according to AWS, creates professional-grade images from text or images provided in prompts. We will start with simple product shots captured on a white background, typically used in e-commerce. We will then use a combination of generative AI and traditional digital imaging techniques to…
